I think the most important thing to get right in a video is the structure and the flow. But I think it's done in a justified way. Now you might think I'm just being a jerk - withholding the ending of the story until later just to keep people watching. I make sure to reference Alien a few times throughout, either in my words or in the video clips, to remind people that the story isn't finished. If you want to hear the complete tale you'll need to keep watching until almost the very end. but I don't actually tell the whole thing there. But I felt a real narrative from the world of game development would be more interesting, and would also make the video's point stronger ("see, even a massive studio like Creative Assembly can make this mistake!"). And I think a real life tale is more interesting than a fictional or hypothetical situation.Ī previous version of this video actually started like that - something like "imagine you're making a game.". Humans are naturally drawn to stories and want to stick around to hear more. I begin the video with a story about a game everyone's heard about: Alien Isolation. You can read the whole script here, if you want a recap. So in this Patreon-only post I wanted to share 10 techniques I use to keep audience retention high. 58% might not sound astronomically high, but that's a good stat for YouTube (not to mention a world where everyone's attention span has been reduced to dust). This is something I work hard on with all my videos, but this most recent episode has done particularly well in this regard. It's not enough to make a video with a clickbait title or thumbnail - you need to keep people engaged. When it comes to the almighty YouTube algorithm, the two things it cares about the most is how many people click on the video, and how long those people stay watching. But more than that, the stat I'm really pleased with is "Average percentage viewed", which is currently sat at 58.4%. My most recent video, "How to Steal Like a Game Designer", is receiving lots of views, which is always good.
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